Sep. 2018 ~ Nov. 2018
Research / Illustration
Soboun is a new Canadian grocery brand
that sells small portion of various items
mainly for single person households.
We pack small, but dream big
We are designed to be a better solution for North American food culture by providing a simple idea to save money, time, and earth for the Canadian home-cooking demographics.
Our small portioned items are the newest trend in the local grocery market that save your money with a reasonable amount of ingredients.
Also, we give you better opportunities to explore without worrying about preparation and all the extra works behind the scene. Our ultimate goal is to reduce the food waste problem caused by leftover dishes and expired ingredients.
We suggest a solution to reduce leftovers and expired ingredients which leads into serious food waste problem in North American food culture.
Our small-packed items offers acceptable price that our costumers especially single person households can afford it.
We prepare just enough amount of ingredients for a meal that our consumers can simply grab, go, and cook without any extra preparations.
We offer various options of ingredients for our costumer’s delightful dish. Our costumers could try whatever they want.