Sept. 2017 ~ Dec. 2017
Research / Illustration
Branding / Package design
every so often it is also difficult to describe the four different tastes of Korean tea --
bitterness, sweetness, saltiness and sourness…and ‘OMYO’ sums it all -- a mysterious taste.
What is Omyo?
The OMYO brand and tea packages are created and inspired by the diverse characters of Korean tea and culture through art, people, costume, buildings, various kinds of tea and tea regions and, social structure.
Central to the Korean approach to tea is an easy and natural coherence, with fewer formal rituals, fewer absolutes, greater freedom for relaxation, and more creativity in enjoying a wider variety of teas, services, and conversation.
The OMYO is specially designed for tea lovers, who also interested in Korean culture and oriental art. It is also a perfect wedding gift and a collectible for figurines enthusiasts. It is an educational, cultural, informative, collective, playful, sustainable (reusable and refillable) package that best describes the
OMYO uses not only Korean tea culture but also the traditional clothings, marriage culture, and housing to express various kinds of tea and various classes from Jeoseon Dynasty.
Each figures has short description about themselves, also the supportive scroll about each class of Dynasty and brochure about brand is ready for the customers.
The packages showcasing the colourful and illustrative figures through traditional Korean colours, patterns, styles and contents.
The first collection of OMYO is about Korean marriage, including root tea (burdock), grain tea (brown rice), leaf tea (green tea), and flowering tea (chrysanthemum).
4 type of tea
Burdock / Root tea
Brown Rice / Grain tea
Chrysunthemum / Flower tea
Hadong Green / Leaf tea
A special package for you
Each set of tea package consists of four small containers, representing the traditional Korean housing system, Hanok. Each small container includes four individual figurines of Bride and Groom costume with tea bags inside. Consumers can easily remove the teabags from the packages by pulling off the teabag strings attached to a traditional Korean mask, Tal.